![]() Collins, COīachelor of Arts, Technical Journalism (Broadcast Media), May 2011 Enhanced conversion rates by 30% through A/B tested landing pages for a better performing conversion funnelĬOLORADO STATE UNIVERSITY, Ft.Led the acquisition of a new digital agency, resulting in 90% MOM savings.Increased site traffic by 15% from paid sources (PPC, Grant, Display, and VOD).Devised and implemented robust digital acquisition plans, ensuring precision with reporting, budgets, and re-forecasts.Developed and apply both strategic and tactical digital marketing plans and e-commerce activities with a focus on driving acquisition and conversion.Lead the concept and launch of multiple crowdfunding campaigns for priority artist releases, resulting in new revenue of $200K+ĭigital Marketing Manager, June 2011–August 2015.Collaborate with internal departments to execute national advertising campaigns, plan global digital distribution, and re-deploy a 2M+ consumer sales and marketing database.Source and develop new strategic partnerships, social engagements, and advertising opportunities that generate new revenue streams.Manage digital sales streaming accounts to improve brand positioning and growth.Professional Experienceĭirector of Digital Marketing, September 2015–Present ![]() Skilled in evaluating needs and implementing strategies that increase revenue and brand growth. Digital Marketing Director with 6+ years of experience in digital marketing, branding, and new business strategy across music, media, and entertainment industries.
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